Trust

Positive emotions and behaviors can impact my brand in a huge way, as my brand is essentially speaking to the true behaviors and emotions of people. If an individual’s emotions aren’t genuine and they’re representing my brand, it could have a negative impact on the message of my brand. Adding people into my brand isn’t just a job for them but a lifestyle that I see within them because the brand represents who they are always. If someone representing my brand, on their own time is behaving in a way that contradicts the message of the brand, then that can have a negative impact as well, even though they’re on their own time. That’s why it’s important to have individuals that live the lifestyle that the brand is predicating because it continuously pushes the brand’s concept by those individuals simply living their life.  

Trust plays a huge factor in this because I must trust that the individuals I hire to represent my brand are bringing true emotions and behaviorisms. My brand doesn’t work without other people being involved and bringing their art in whatever form they’re gifted with. This means weeding out people who just want to be noticed for their art but don’t really care about the message behind it. This will take some major trust, which is always nerve wrecking because these will be individuals who I don’t know at all and will have to build with.

Caproni - “Trust is necessary in situations where we do not have complete information about another person’s intentions. Therefore, our trust in someone is based in large part on our perceptions of that person’s trustworthiness. We base these perceptions on several factors, including the person’s reputation,38 our prior experiences with the person,39 and our stereotypes about that person’s identity group memberships (e.g., gender, race, religion, and nationality)40 and organizational group memberships (e.g., department or hierarchical level).41 Researcher Michele Williams notes that we are more likely to believe that someone is trustworthy and are likely to cooperate with them when we see them as belonging to the same group(s) as ours. Furthermore, we are more likely to rely on stereo- types about who we can and cannot trust when we are under time pressure.42”

I believe building trust for me within people, starts with me becoming more open about my life and the positive as well as negative experiences I’ve had. I think trusting people with your secrets will allow them to feel more comfortable with you. This type of growth is what I think will promote trustworthiness within my brand. My brand embodies trustworthiness, as everything is real, I would only want realist to contribute and be apart of the brand, as I seek to get people’s genuinely authentic thoughts and emotions through an artistic lens.