I want to start my lotus blossom out with the wordcommunication, as I believe this is the key aspect to getting my brand off the ground. I feel that Communication will be thepulse which starts my brand because with communication comes, networking, selling, marketing, strategizing, socializing, and mobilizing. Each one of those facets stem from communication, which is what my brand will need to get successful notoriety as mentioned in Tom Peter’s article The Brand Called You.
After completing the personality assessment in the book, I realize that although I am a sociable, personable and outgoing, I still need work with being more of an extroverted type of individual. My brand won’t get off the ground if I don’t take chances and begin to put myself out there more. Even though I don’t think the assessment is one hundred percent accurate, it did uncover something that I do understand about myself, which is I can be a bit inverted at times. Instead of making the first move in communicating with someone new I sometimes wait for them to approach me. This is not good for maintaining a brand and certainly not when starting one.
An area in my life where I’ve been much more of an extrovert than an introvert is whenever I’m playing basketball, as it’s like another person is inside of me. I’m much more vocally active and look for communication with my team or even trash talking with the opposing players. I believe that I can take my personality on the court, tone it down a bit and transfer it to my personality off the court, regarding me being more of an extroverted individual. This in my opinion will also make me a better leader as well.
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